MICL Student Launches: Smile for London

Jo Kotas, a student on the MICL, this week launched an exciting new project aimed at brightening up the daily commute for Londoners.

Smile for London, is a unique two week filmshowcase across digital platform screens throughout the Underground network (running from the 17 – 28 January 2011). Developed by creative team, Meme Partnership, the Smile for London campaign harnesses art and creativity to bring short films to London’s Underground commuters.

The Smile for London campaign has been a year in development and was founded from a desire to promote young talent as well as introduce diverse forms of creativity to public spaces. Jo Kotas and Alex Stevens, co-founders of the Smile for London project, said: “This is a hugely exciting project for us. We want to celebrate the creative talents of our city and at the same brighten the journeys of London’s commuters. Our ambition is to send people to work with a smile and gather as much support for the campaign as we can.”

Check out the website: http://www.smileforlondon.com/

Also featuring on the City University News pages: http://www.city.ac.uk/news/archive/2011/January/200111.html

Have you seen the Smile for London in action?

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About Centre for Creativity in Professional Practice
The Centre for Creativity in Professional Practice is an interdisciplinary research centre in the Cass Business School, City University London. http://www.cass.city.ac.uk/research-and-faculty/centres/creativity

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