Pressure to Innovate Getting to You?

innovation[tweetmeme]Everywhere you look/listen these days people are talking about Innovation. Business is talking about it, universities are talking about it, government is talking about it.  We need to innovate to solve climate change, and we need to innovate to stay ahead of the game… Then there is the call to innovate our way out of the economic downturn.  When don’t we need to innovate?

What is innovation anyway? Is everyone talking about the same thing? Maybe not. There are many definitions to choose from. Just google it, you’ll have more choices than you could ever want. As with everything deemed important, everyone has a take on it. It’s hard to know when you qualify as innovative. Has Open Innovation caught your attention yet? Perhaps it should? The mind boggles…

Add to it all the statistics that proclaim “90% of innovations fail!” (or somewhere in that region), it might just make most of us want to give up before we even try. What’s the point?

Feeling daunted by the pressure to innovate? Fear not, there is light at the end of the innovation tunnel, with blue skies thinking and implementable action plan to boot.

What if someone could give you the skills you needed to understand innovation, give you an understanding of what it takes to lead innovation, and the tools to make it happen? Would you want it? We’d like to think you would. Check out our new Masters in Innovation, Creativity and Leadership http://creativity.city.ac.uk/master/overview.html

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About Centre for Creativity in Professional Practice
The Centre for Creativity in Professional Practice is an interdisciplinary research centre in the Cass Business School, City University London. http://www.cass.city.ac.uk/research-and-faculty/centres/creativity

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